My Story

I didn't arrive at self-possession through theory. I lived the cost of losing it.

For over a decade, I worked as a personal makeup artist to high-profile clients—award-winning actors like Mahershala Ali, professional athletes like Nneka Ogwumike, cultural movement leaders like Patrisse Cullors (co-founder of Black Lives Matter), and global brands like Vogue, Time, and MAC Cosmetics.

I was behind the curtain with women operating under intense visibility, scrutiny, and pressure. I witnessed the impossible trade-offs they navigated daily: choosing safety over preference, advocating for their value while being undermined, performing flawlessly while life felt chaotic beneath the surface.

In those final minutes before cameras, stages, and public scrutiny, I learned something profound: what high-performing women need most isn't another technique for looking the part—it's permission to be themselves under pressure.

I also lived it myself. I was the reliable one, the strong one, the one who held it together—until I realized I was disappearing inside my own life.

A Taste of My Approach

I work with women who are ready to stop performing and start operating from internal governance—women who don't need coddling, but strategic support that meets them where they are. My approach is direct, spiritually grounded, and built on lived experience, not theory.

This message isn’t just meant to be read—it’s meant to be felt in the room.

More on me...

* Auntie (over 50+ times!)

*Former Pro Makeup Artist to High-Profile Clients — trusted by top-tier clients and brands for 18 years.

*Non-Profit Founder — The Beauty Standard (Gaborone, Botswana)

* Football Lover (Who's Your Team?)

*International Traveler — the world is my classroom, expanding perspective and growth.

*Childfree & Proud — unapologetically choosing my own path.

* Cycle Breaker (the one who said: it ends with me)

Connect With Latoya De'Shaun

I'd  would love to stay in touch along the way.

The information provided by Patent Leather Project, Inc. (“we,” “our,” or “us”) on this website, through coaching programs, downloadable resources, emails, blog posts, podcast episodes, social media, workshops, events, or any other content is intended solely for educational and informational purposes. It is not intended as professional advice. While we offer spiritual and strategic guidance, we are not licensed therapists, medical professionals, attorneys, or financial advisors. For specific concerns, always seek professional advice that fits your needs.

We need your consent to load the translations

We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.