My Story
You were never meant to perform peace.
You were meant to live in it.
I’m Latoya De’Shaun, M.Ed.—Liberation Coach, speaker, and founder of The Patent Leather Project.
For years, I was the strong one: ambitious, high-achieving, and quietly falling apart.
On paper, I had success. Behind the scenes, I was burned out, spiritually disconnected, and starving for peace.
A health crisis in 2018 cracked everything open, and in the wreckage, I found my real self.
I walked away from a 17-year career in beauty and began rebuilding my life from the inside out, with spiritual alignment, emotional honesty, and unshakeable boundaries.
This isn’t about pretending to be whole.
It’s about actually becoming it.
My work is designed with Black women in mind, but I help high-achieving women of all backgrounds reclaim their power, rediscover their identity, and live boldly in their God-given purpose.
This message isn’t just meant to be read—it’s meant to be felt in the room.
More on me...
* Auntie (over 50+ times!)
*Former Pro Makeup Artist to High-Profile Clients — trusted by top-tier clients and brands for 18 years.
*Non-Profit Founder — The Beauty Standard (Gaborone, Botswana)
* Football Lover (Who's Your Team?)
*International Traveler — the world is my classroom, expanding perspective and growth.
*Childfree & Proud — unapologetically choosing my own path.
* Cycle Breaker (the one who said: it ends with me)
Connect With Latoya De'Shaun
I'd would love to stay in touch along the way.
The information provided by Patent Leather Project, Inc. (“we,” “our,” or “us”) on this website, through coaching programs, downloadable resources, emails, blog posts, podcast episodes, social media, workshops, events, or any other content is intended solely for educational and informational purposes. It is not intended as professional advice. While we offer spiritual and strategic guidance, we are not licensed therapists, medical professionals, attorneys, or financial advisors. For specific concerns, always seek professional advice that fits your needs.