Transformation Through Intentional Action
You Are A Project Worth Reclaiming
I'm Latoya De'Shaun — liberation coach, speaker, and woman of God. I'm dedicated to helping Black women like you dismantle false identities rooted in self-abandonment and rediscover your true identity in Christ. This foundation empowers you to break free from unhealthy patterns and walk boldly in your God-given purpose—without guilt, apology, or performance.
You’ve Checked Every Box — But At What Cost?
You’ve been the reliable one, the strong one, the “go-to” person. On paper, you’re succeeding. But inside? You’re exhausted, burnt out from overgiving, numb from pretending, and disconnected from your true self—mistaking sacrifice for love.
If you’re a high-achieving Black woman feeling overwhelmed by burnout and emotional exhaustion, The Patent Leather Project is here to help.
Led by Latoya De’Shaun — liberation coach, speaker, and woman of God — The Patent Leather Project empowers Black women to dismantle false identities rooted in self-abandonment and break free from toxic patterns of people-pleasing and performance.
Through spiritually grounded coaching, live workshops, and keynote sessions, Latoya guides women to rediscover their true identity in Christ and align deeply with their God-given purpose.
This is more than surface-level healing. It’s a sacred disruption.
If you’re done performing for others and ready to claim your life—your next step is clear.
Let’s get started, together.
Your Next 3 Steps
Ready to Reclaim What You Gave Away? Here’s What Happens Next:
1. Book Your Free Clarity Call
This 20-minute call is where we name what's really going on and explore if coaching is the right fit--no pressure, just truth.
2. Choose Your Path
If it’s aligned, you’ll choose the right container for your transformation—whether that’s a power session, a full coaching experience, or a live workshop.
3. Begin the Work That Changes Everything
This is where the shift begins—from self-abandonment to self-possession. We go deep, stay accountable, and make freedom a lifestyle.
What You’ll Walk Away With
Inside The Patent Leather Project, you’ll learn how to:
- Break the cycle of overgiving
- Reclaim your voice
- Stop shrinking to keep the peace
- Align with your God-given assignment
- Create emotional safety within
- Make spirit-led decisions in life, business, and relationships
- See yourself clearly—then move like it
This isn’t about “becoming” anything.
It’s about finally walking as the woman you’ve always been—but were taught to suppress.
Ready to Bring This to Your Community?
Let’s collaborate on a custom workshop or speaking experience.
Empowering Resources
What’s Your Self-Abandonment Style?
Identify the subtle (or loud) ways you’ve been betraying your own needs, and get a custom path to reclaim your power.
ReDefineHer Community
Join a nurturing community of Black millennial women supporting each other.
Immersive Experiences
Engaging retreats designed to help you reconnect with yourself and create an amazing life.
Client Success Stories
*Testimonials displayed on this website represent real experiences from actual clients. However, these testimonials do not guarantee that you will achieve the same or similar results.
Ifunanya Nweke, Nonprofit/Education
Latoya was honest, direct, and relatable. Her personal examples helped me see what was holding me back, and it all clicked. Her mentorship continues to remind me that living a fulfilling life simply means living with intention.
Sherrye D. Player-Tucker, Makeup Artist
I was stuck trying to figure out my next move—until working with Latoya helped me see I was the wall. Her mentorship taught me to trust the process, take a real chance on myself, and let God lead.
Shoshana Muhammad, Technical Editor/Writer
Working with Latoya felt like mental soul coaching. She woke me up from autopilot, helped me rediscover my spirituality, and sparked real motivation in my life. Now, I wake up excited for what’s next.
Not sure where to start?
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Connect With Latoya De'Shaun
I'd would love to stay in touch along the way.
The information provided by Patent Leather Project, Inc. (“we,” “our,” or “us”) on this website, through coaching programs, downloadable resources, emails, blog posts, podcast episodes, social media, workshops, events, or any other content is intended solely for educational and informational purposes. It is not intended as professional advice. While we offer spiritual and strategic guidance, we are not licensed therapists, medical professionals, attorneys, or financial advisors. For specific concerns, always seek professional advice that fits your needs.