Transformation Through Intentional Action
You Are A Project Worth Reclaiming
I'm Latoya De'Shaun — transformational coach, speaker, and woman of God. I'm dedicated to helping Black women like you break free from unhealthy patterns that lead to self-abandonment and emotional burnout, so you can reclaim your power and walk boldly in your God-given purpose — without guilt, apology, or performance.
The Patent Leather Project is a sacred interruption for the Black woman who’s tired of looking like she has it all together—while quietly falling apart.
You’ve checked every box. You’ve been the reliable one, the responsible one, the strong one. On paper, you’re winning. But in private? You’re exhausted. Burnt out from over giving. Numb from pretending. Disconnected from your truth—and calling it “love.”
Let’s be real. This version of success? It’s costing you.
Led by Latoya De’Shaun, transformational coach + educator, speaker, and woman of God, The Patent Leather Project helps high-achieving Black women stop performing, start telling the truth, and finally come home to themselves.
We don’t do surface. This is a sacred disruption.
We confront the pressure to be perfect, the unspoken family & societal expectations, the fear of being “too much,” and the quiet shame that’s kept you stuck in survival mode.
You won’t be babied—but you will be backed.
With spiritual clarity, practical strategy, and radical accountability, you’ll be equipped to stop shrinking and start living as the clear, called, and unapologetic woman God created you to be.
Through 1:1 coaching, live workshops, and sacred strategy sessions, we walk with you from self-abandonment to self-reclamation—spiritually, emotionally, and practically. Our clients aren’t flawless. They’re ready.
Ready to stop performing.
Ready to break generational patterns.
Ready to walk in obedience, alignment, and truth—on their terms.
If you’re ready to stop performing and start living—your next move is clear.
Your Next 3 Steps
Ready to Reclaim What You Gave Away? Here’s What Happens Next:
1. Book Your Free Clarity Call
This 20-minute call is where we name what's really going on and explore if coaching is the right fit--no pressure, just truth.
2. Choose Your Path
If it’s aligned, you’ll choose the right container for your transformation—whether that’s a power session, a full coaching experience, or a live workshop.
3. Begin the Work That Changes Everything
This is where the shift begins—from self-abandonment to self-possession. We go deep, stay accountable, and make freedom a lifestyle.
What You’ll Walk Away With
Inside The Patent Leather Project, you’ll learn how to:
- Break the cycle of overgiving and put yourself back at the center without guilt
- Reclaim your voice and set unshakable boundaries in your life, family, and faith walk
- Stop shrinking to keep the peace and finally say what needs to be said
- Align with your God-given assignment—not just your obligations
- Create emotional safety within so you no longer rely on survival mode
- Make spirit-led decisions in life, business, and relationships without second-guessing yourself
- See yourself clearly—then move like it
This isn’t about “becoming” anything.
It’s about finally walking as the woman you’ve always been—but were taught to suppress.
Empowering Resources
What’s Your Self-Abandonment Style?
Identify the subtle (or loud) ways you’ve been betraying your own needs, and get a custom path to reclaim your power.
ReDefineHer Community
Join a nurturing community of Black millennial women supporting each other.
Immersive Experiences
Engaging retreats designed to help you reconnect with yourself and create an amazing life.
Client Success Stories
*Testimonials displayed on this website represent real experiences from actual clients. However, these testimonials do not guarantee that you will achieve the same or similar results.
Ifunanya Nweke, Nonprofit/Education
Latoya was honest, direct, and relatable. Her personal examples helped me see what was holding me back, and it all clicked. Her mentorship continues to remind me that living a fulfilling life simply means living with intention.
Sherrye D. Player-Tucker, Makeup Artist
I was stuck trying to figure out my next move—until working with Latoya helped me see I was the wall. Her mentorship taught me to trust the process, take a real chance on myself, and let God lead.
Shoshana Muhammad, Technical Editor/Writer
Working with Latoya felt like mental soul coaching. She woke me up from autopilot, helped me rediscover my spirituality, and sparked real motivation in my life. Now, I wake up excited for what’s next.
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Connect With Latoya De'Shaun
I'd would love to stay in touch along the way.
The information provided by Patent Leather Project, Inc. (“we,” “our,” or “us”) on this website, through coaching programs, downloadable resources, emails, blog posts, podcast episodes, social media, workshops, events, or any other content is intended solely for educational and informational purposes. It is not intended as professional advice. While we offer spiritual and strategic guidance, we are not licensed therapists, medical professionals, attorneys, or financial advisors. For specific concerns, always seek professional advice that fits your needs.